<!--:en-->Bespoke is the new standard<!--:-->

Bespoke is the new standard

As many in the automotive sector may agree, 2014 was a mixed bag for car manufacturers. There were a number of positive signs of growth, such as car manufacturing output in July rising 2.8% month on month and 3.4% compared with the same time a year earlier, but there were also disappointments. This includes declining exports in November, which is a trend that is likely to continue as economic recovery in the Eurozone begins to slow in 2015.

One area of success for automotive manufacturing in 2014 was that of bespoke car design, which ensured some luxury brands experienced a record year of sales. Foreign customers, demanding custom paint jobs and unusual upholstery, are turning to luxury brands to deliver unique bespoke designs – driving positive export figures in the process.

Precision cold forming, much like bespoke car design, is a custom-made process tailored specifically to the needs of a customer. However, whereas a customised and flamboyant paint job on a luxury car may be for fashion or for the purpose of making the owner stand out from the crowd, precision cold forming delivers a more measurable return on investment.

The precision cold forming process offers component manufacture to the highest standards of quality and consistency, enabling unique performance characteristics for a variety of applications, including automotive and many more. Furthermore, this manufacturing technique can deliver cost savings through reductions in raw material use and waste – often up to 70%, while also enabling reduced machining times and significantly improved surface finishes and mechanical strength.

Click here to learn more about precision cold forming.

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